To be or not to be, that is the question?

It’s still relevant…unanswered, unresolved, still creating struggle.

A series of words that has been in print for 413 years…and still no answer in sight.

Is the lack of knowledge the problem, or perhaps intention?

Too many choices…

We have more options than ever…however the more we have…the harder it is to decide between them…

What happened to the time when we could just order coffee? When choice was about quality, aroma, flavor…not something disguised by questionable additions and toppings…

Imagine what we might be ordering in future decades if marketers continue to tantalize our senses.

It will become fashionable again…

If there is a bright side, it’s the knowledge that the amount of choice we have isn’t sustainable…simplification must return. What other option is there…’universal’ may become the buzzword of the future…returning to a more natural order…

We will see the merit of simple again…but will we get closer to answering that 413 year old question? Perhaps there’ll be an app for it by then?

Who has the last word…

With seven billion people on the planet, can we each expect a unique made-to-measure lifestyle?

There will be change…has to be surely? Tough when imposed by others, as it invariably will be…or by nature…but change nevertheless.

Attitude is the key…

Choice doesn’t have to be ego based…or between material things…

It can be as simple as choosing an attitude…to care, to love, be empathetic, conscious, considerate, to be respectful…we have the power to put all that into action...and it doesn’t cost a penny…or take up space.

That’s where the power is…there’s no ‘To be or not to be’ about it. It’s the prototype ready to go…

Attitude is never the question…

It’s the answer…